One of the most common design careers out there is a graphic designer. These professionals create designs for making collateral, product illustrations, and websites using computer software.
When you think of graphic design, do you think of artistic advertisements? while these examples certainly fit under the graphics design definition. Posters, book covers, product labels, logos, business cards, website layouts -the list goes on.
So what is graphic design, exactly? While covering the details of the entire graphic design field might not be possible in one article. This overview will help you better understand this creative career field.
What is graphic design?
According to the American institute of graphic arts, the definition of graphic design is..
“The art and practice of planning and projecting ideas and experiences with visual and textual content”
These visuals can be as simple as a business logo, or as complex as page layouts on a website. “Graphics design takes graphical and textual elements and implements them into multiple types of media”. It helps the producer connect with the consumer.
Firstly, Graphic design can be used by companies to promote and sell products through advertising. Secondly, By websites to convey complicated information in a digestible way through infographics or by the business.
“Every day, we take many of the subtly artistic things around us for granted. But hidden in every magazine corner, exit sign or textbook lies a set of design ideas that influence our perceptions”. It is also important for us to remember that although many graphic design projects have commercial purposes. It is also used in other contexts.
Basics of graphics design
To better understand the meaning of the graphic design, it is important to be aware of the elements and properties of graphic design. Elements are used in conjunction or opposition with each other to create impactful designs.
These graphic design elements include:
It is also important to note that graphic designer also adheres to the principles of design, which are essentially a set of guidelines that helps a design achieve effective composition. In conclusion these basic principles aid in creating balance.
These graphic design principles include:
You have heard the old saying that “rules are meant to be broken”. But a good graphic designer must first understand these principles before making the conscious decision to break them.
Types of graphic design
As mentioned earlier, there is no single graphics design meaning. Graphic design is composed of many fields and specialization. In conclusion graphics design offers opportunities and options for individuals of almost any interest.
Some of the most notable modern-day graphics design examples stem from advancements in technology. Here is a glimpse of some of these types of design:
- Website design: This involves creating engaging and intuitive web pages for users. This also includes the overall layout, color scheme, and navigation.
- User experience (UX) design: UX design is focused on ensuring a website or application is easy and satisfying to use. This designer also emphasizes value, usability, adaptability, and desirability.
- Fashion design: Professional in this field design new clothing and accessories.
Graphics design jobs opportunities for your bright career
With technological advancement introducing new types of graphic design. There has also been an emergence of new graphic design jobs. According to the bureau of labor statistics, the growth of employment of graphic designers in the computer system is increase by 24 percent.
So with that said, what are some common graphic design job titles? according to a survey more than 30,000 job posting calling for a design degree. This data helped us to determine the most common job titles:
- Graphic designer
- User experience (UX) designer
- Art director
- Web designer
- Creative director
- Multimedia artist and animator
- Advertising & promotions manager
- Fashion designer
As you can see, once armed with the proper knowledge and training, there are several graphic design job options out there. It is also important you have the ability to cater to your career to your personal skills and interests.
Popular tools for graphic design
Now that you know what type of jobs and specializations are out there. It is helpful to familiarize yourself with the graphic design tools that help get the job done. Moreover, one of the most basic, and least expensive tools designers use is a sketchbook. Graphic designers will often sketch out ideas or rough drafts on paper before turning to a computer to complete the process.
It is important to note that computers and design software are essentials in today’s digital climate, even if you are designing for print. The type of computer you need is based on preference. But when it comes to software there are many adobe products such as,
If you are just beginning and don’t want to commit to the high price tag Adobe products often carry, similar free open-source software such as GIMP. This software can help you begin to master the basics.
Lastly, ideas and inspiration are what a graphic designer needs most.
“You need to have a solid concept serving as the foundation of your design and communication”, explains chad Birenbaum, co-founder of Duckpin Design.
Graphic designers gain inspiration from the world around them. So if you are worried you are not creative enough, go outside, bounce ideas off your peers, or seek ideas from the internet. Hope this article can help get your creative juices flowing.
Create your future in graphic design
What is graphic design? As you have just learned, there is not a one-size-fits-all definition. There are countless ways to use graphic design to solve business problems or evoke inspiration. It is up to you to determine what graphic design means to you and your future career. Having an eye for design is a great start.
lastly, Hope this post is very helpful for you and your career. This is the first in a series of articles that thetrendybusiness plans to publish about Designing career and business. Be sure to follow us on all social media platforms to stay updated about our upcoming articles. The graphic design’s article is the first in our series of designing career.
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