What is podcast?
Simply, a podcast is an audio program, just like Talk Radio, but you subscribe to it on your smartphone and listen to it whenever you like.
An audio file made available on the Internet for downloading to a computer or mobile, new updates that can be received by subscribers automatically. Moreover, a podcast is a set of spoken word, audio episodes, all focused on a particular topic or theme, like cycling or startups.
Podcasting started as mostly an independent way for individuals to get their message out there as a result, they can build a community of people with similar interests.
It can make it a little easier to see how radio stations are changing their shows into podcasts. But, remember, Podcasts have gone way ahead radio – you’ll find out more about that in a minute!
What makes podcasts different?
Podcasts are a great way to build a natural connection with your audience. Instead of the fractured connection you make through social media, podcasts allow you to engage your audience with unique long-form content. Podcasts are more comfortable than blog posts. Because, people can listen to podcasts while driving, working out, or just doing nothing the house.
There is a lot of unexplored space in the podcasting industry. There are at least 600 million blogs, 23 million YouTube channels, but only 800,000 podcasts in Apple Podcasts.
That means for every podcast, there are 750 blogs and 29 YouTube channels.
On the Internet today, it’s all about gaining trust, and there’s a no better way to earn trust from people than with your voice—the real you. As a podcaster, you’re going to broadcast your message to thousands, maybe even millions of people. But to the listener, it’s just you and them. As I once heard:
“Podcasting is the best way to scale intimacy.
What’s an Example of a Popular Podcast?
BBC Radio 4 has run a radio show called ‘More or Less: Behind the Stats’, all about interesting economics. That show is on at the same time every week, and you have to on your radio to listen. But,… to make it easy to listen, the BBC publishes every episode as a part also.
Each podcast episode is a recording of a ‘More or Less’ radio episode. They’re all arranged into one podcast series. That means you can listen to them any time, rather than be stuck to the radio at the same time each week.
Are Podcasts Audio or Video?
Most Podcasts today are audio-only, even though video podcasts do exist. Podcasting has really grown out of a need for background content. That means something that can entertain you, educate you, or inspire you in the background of other boring or rote activities.
For example, one of the most common ways people listen to is in the car. You can’t watch videos there, of course, so audio content is great. In the same way, podcasts are great for listening at the gym, while you’re mowing the lawn, or on your journey to work. Any moment of wasted time can be a moment for audio!
How to Start a Podcast in 2020 (10 Steps):
1. Choose a topic you can commit to :
Now it’s time to decide your show’s topic. Your topic can be as broad as pop-culture or as focused as discussions about recent Supreme Court rulings.
Podcasting takes some work, so you’re going to want to make sure you spend enough time up front to make sure you choose a topic that excites you. Something that has more than three episodes worth in your head. Something that’ll keep you going for the long run.
You can search your show’s topic in Apple Podcasts to see if there are already podcasts in that kind. If there are, listen to a handful of episodes to see what they’re doing well and think of ways they could develop.
2. Pick a show title
The title of your podcast is one of the first things people see, even before they listen to a single word of your show. So naturally, this is a really important decision. When picking a podcast name, try to pick something catchy, memorable, and that will rank for your podcast’s relevant keywords.
You don’t want to stuff your title with keywords, but you do want to make it easy for people to find your podcast. If you have a one or two-word podcast name, add a brief description in the title tag to help search results. Try to keep your title as natural as possible, so select your keywords carefully.
3. Create your art work
Your cover art is the first impression. Most people will see as they browse through Apple Podcasts or their favorite podcast app. It’s might also be the image someone sees when you share your show on social media.
It’s easy to change the title of your podcast, but it’s a real pain to change your artwork, especially if you paid already paid for it once.
We recommend waiting until after you record a few episodes before you create your show’s official artwork. It’s might also be the image someone sees when you share your show on social media.
Tip : Your cover art should be a minimum size of 1400 x 1400 pixels and a maximum size of 3000 x 3000 pixels, 72 dpi, in JPEG or PNG format with appropriate file extensions (.jpg, .png), and in the RGB colorspace. To optimize images for mobile devices, Apple recommends compressing your image files.
4. Choose your Podcast format
Some podcasts just have a single host, others are scripted stories, or feature in-depth interviews.
The important thing is to choose a format that fits what your podcast is about and is something you’re comfortable with:
- If you love to improve and banter, you’ll need to have a co-host.
- If you like having everything planned out and scripted, you might lean toward an audio drama.
When it comes to podcast formats, there isn’t one right answer. So, let’s talk about the most common formats:
- Interview podcasts: These podcasts feature a single host who interviews individuals within a particular industry. Examples: The Joe Rogan Experience, Fresh Air, and Trained by Nike.
- Scripted non-fiction: Typically, serial podcasts that have a single theme for a full season. Examples: Serial, Slow Burn, and Hardcore History.
- News recap: A format that summarizes the news within a specific industry. Examples: The Daily, Kickass News, or Planet Money.
- Educational podcasts: Scripted non-fiction shows that focus on teaching their audience. Examples: Stuff You Should Know, Hidden Brain, and TED Radio Hour.
- Scripted fiction: These podcasts are similar to radio dramas and are often scripted and highly produced. Examples: The Magnus Archives, Limetown, and Caravan.
5. Podcast recording equipment and instruments
There’s a lot of equipment you could buy to start your show, and the prices range from cheap $5 microphones (that sound really bad) to entire broadcasting studio setups.
The most important piece of equipment is a microphone that makes you sound good. There’s a certain standard of audio quality now in the podcasting space, and if you’re not up to that standard, you could have the best content in the world, you could still have people leave and find something that sounds better.
Once you’ve recorded your podcast, it’s time to make edits and adjustments to get the best sound quality possible.
While there are options to edit your podcast on your Android or iPhone, their small screens aren’t optimal for sound editing. I recommend Garageband if you’re on a MAC computer, or if you’re not a fan of Garageband and/or you’re a Windows person, then I’d recommend Audacity, instead. Both are free.
6. Edit, Export and Publish Your Episodes
The editing process is where you segment your podcast, remove audible distractions, and insert pre-recorded ads, voiceovers, intros, and outros.
With the help of the right software and a few pointers, even the not-so-technically inclined can create a quality, well-edited podcast.
If you haven’t signed up with a host yet, now would be the time to do it. After you edit your episodes, you’re going to upload them to Buzzsprout (or your host of choice), fill out all the details about your podcast, and then all the episodes you publish, and get your podcast ready for the world!
Once you’ve finished editing your podcast, export it from your editing software as a full Wave file. Buzzsprout will automatically add ID3 tags and convert your file to the right file format and encoding.
7. Submit your podcast
If your podcast is hosted through Buzzsprout, then you can submit your podcast to all of the major directories directly from your dashboard. For Example :
Google Podcasts is a little different. Your show will be picked up in the search engines later after it’s up and running for a while.
A lot of the directories take time to get certified. The most important one is Apple Podcasts, and I’d recommend submitting early (like a week before your official launch date) to make sure everything is good and ready to go. You’ll have time to fix any issues should they occur with a week-long window.
Optimal podcast length
firstly, know that you don’t have to have the same length episode every single time. Your podcast should be as long as it needs to be, without being any longer. Every podcast can benefit from editing, so get comfortable cutting out rambling segments, boring questions, and parts of the episode that don’t add much value to the listener.
Long episodes are okay, and short episodes are okay. Just try to remain within a range consistently over time, but the random outlier is okay, too. For example :
Podcast publishing schedule
You should publish your podcast consistently. That’s the answer. You might decide to publish every day like the Daily or publish a podcast series every two years like Serial. Obviously, the more regular you publish, the more opportunities there are for your audience to downloads more episodes, share more episodes, and there would be more content for you to be found with via search.
What’s the best file type and bitrate for a podcast?
Most podcasters export their episodes as MP3s to ensure compatibility with the most podcast apps. Set the bitrate to 96 kbps mono for spoken word podcasts and 192 kbps stereo for podcasts that feature music.
Do you need ID3 tags?
There are benefits to tagging your audio files with ID3 tags. These tags make sure your media player has the correct information about the episode.
Currently, most podcast apps get this information from the RSS Feed, but it might be lost if somebody shares the audio file itself.
Lastly, Hope this post is very helpful for you and your career. This is the fifth in a series of articles that thetrendybusiness plans to publish about Designing career and business. Be sure to follow us on all social media platforms to stay updated about our upcoming articles. Multimedia artists and animators’ article is fourth in our series of designing career.
For Further reading: